ALU in Madhattan, NYC

ALU, an international retail manufacturing company, partnered with RDG and Stephanie Goto to create an immersive, interactive environment in their SOHO showroom: ALU in Madhattan. Inspired by Alice in Wonderland, Stephanie Goto’s whimsical design transformed ALU’s beautiful mannequins and signature fixtures into a cast of characters within a curated environment of sight, smells and sound.

design architect: Stephanie Goto

photo credit: Emanuel Hahn, Levia Lew